Samuel Burke

Community Building

I've helped foster multiple communities in my career through strategic planning and implementation of initiatives, such as online discussion forums, unique and interactive events, needs assessments/focus groups, and persona development.

Content Creation

I'm a full-stack writer with experience creating a variety of paper and digital products ranging from briefing notes and communications plans to infographics and content for various social media platforms.

Engagement Analytics

I use Microsoft Excel, GIMP, and other standard tools to gather data and present it in a visually appealing and information-rich way that tells a story. Measuring success is easy when the right processes are in place.

Social

My experience with social media stems from managing a local food truck, Ad Mare Mobile Seafood, as well as a professional job board. In this context, social refers to more than just media. I'm also an expert collaborator with vast experience in marketing and outreach.

Carleton University

Ottawa, ON

Bachelor of Arts, Honours in Communication Studies
Minor in English Language and Literature

Algonquin College

Ottawa, ON

Graduate Certificate - Entrepreneurship Acceleration

Global Affairs Canada

Marketing Advisor, EduCanada (Free Agent assignment)

August 2024 - Present

• Develop strategic marketing campaigns to promote Canada as a top international study destination.
• Create web content, blog articles, and manage updates to the EduCanada.ca website.
• Oversee content development and publication for EduCanada’s newsletter, growing its subscriber base.
• Plan and deliver 5 international virtual recruitment fairs, reaching over 10,000 prospective students.

Canada School of Public Service

Outreach and Engagement, GC Data Community (Free Agent assignment)

August 2022 - August 2024

• Created communications plans and engagement strategies to connect with data practitioners.
• Developed communication products while tracking growth metrics and partnership statistics.
• Oversaw communications and promotions for the 2023 and 2024 GC Data Conferences, which attracted over 10,000 participants.
• Designed, built, and maintained the GC Data Conference website on GC Articles.
• Curated, edited, and published the GC Data Community’s monthly newsletter, growing its subscriber list to over 3,000.
• Managed the GCcollab group, increasing membership to over 1,500 members.

Health Canada

Data Analyst, Performance Measurement Team (Free Agent assignment)

October 2020 - August 2022

• Created and delivered performance measurement and analytics reports related to social media and web engagement.
• Conducted social listening, research, and content analysis to optimize digital communications.
• Developed and implemented workflow automations for tracking and reporting performance metrics.
• Provided data-driven strategic communications advice to partners, clients, and senior management.

Treasury Board of Canada Secretariat

Outreach and Engagement, Digital Enablement team (Free Agent assignment)

April 2020 - October 2020

• Provided communications advice and guidance to support the Digital Enablement team’s
products, including drafting a communications plan for the Government’s single online window
service delivery concept, OneGC, and a decommissioning strategy to transition from the GCTools
to the future version of the GC’s enterprise workplace environment, GCXchange.
• Responded to incoming help requests related to using the GCTools, delivered several information sessions on effectively utilizing the GCTools, launched a new home page design for GCpedia and GCwiki, and developed communications material related to ongoing updates and maintenance.
• Researched and drafted a GC-wide product management maturity model assessment
questionnaire.

Treasury Board of Canada Secretariat

Free Agent, Canada's Free Agents program

April 2020 - Present

My substantive role is as a Free Agent with Canada's Free Agents (Government of Canada). The Free Agent program allows public servants the autonomy to select work that matches their skills and interests, and allows them to make a contribution that they find meaningful. Free Agents are a burgeoning group who have been screened for innovation attributes, such as strategic thinking, leadership, empathy, resilience, and teamwork.

National Research Council of Canada

Communications Officer, Strategic communications team

April 2019 - April 2020

• Provided strategic communications advice and support to NRC’s research centres; primarily focused on aerospace and construction.
• Planned, developed, and implemented a variety of communications projects, products, services, and activities, including web text, social media content, internal communications materials, and promotional materials for outreach and stakeholder relations.
• Coordinated and managed approval processes for creative requests, such as photo and video shoots, design work, and printing and distribution.

Statistics Canada

Communications Officer, Social media and events team

September 2018 - April 2019

• Provided guidance to subject matter divisions and management regarding social media initiatives to ensure that they are consistent with guidelines, policies and best practices.
• Led the research, content and promotional strategy, and launch of StatCan’s Instagram page.
• Planned and coordinated all logistics for multiple “Talking Stats” events in different locations across Canada (presentation by the Chief Statistician and panel discussion with local subject matter experts).
• Created custom social media campaigns for StatCan’s official social media accounts to disseminate statistical information using Hootsuite Enterprise.
• Coordinated the creation of custom images/info bytes with the graphic design team and created custom images using Photoshop.

Privy Council Office

Communications Officer, Departmental Security Officer Centre for Development

October 2016 - September 2018

• Planned, promoted, and facilitated the Departmental Security Officer Centre for Development’s
(CfD) learning and information-sharing events, including quarterly Speakers Series, and the annual
Government of Canada Security Summit in 2016 and 2017 (over 600 attendees).
• Led the planning, promotion, recruitment, and launch of a GC Young Security Professionals (YSP)
network to help guide the succession of the security workforce and prepare the next generation for
a career protecting Canadian people, assets, and information. Grew the YSP network to over 200
members from 40 departments, and hosted over 10 unique events and tours.
• Utilized outreach methods and marketing tools to maintain and increase CfD’s online presence as
required, and propose innovative ideas and strategies to strengthen CfD's brand.

Shared Services Canada

Marketing and Communications Advisor

July 2017 - August 2017

• Attended a two-day Marketing and Communications Development Session on SSC's Recruitment Strategy led by the Centre of Excellence for Public Sector Marketing.
• Supported the Marketing and Advertising team on the development of a departmental branding and marketing plan to help maximize recruitment efforts.
• Conducted market research to inform marketing strategies, plans, and tactics.
• Provided strategic advice on the development, implementation, and evaluation of marketing tactics, strategies, and activities, such as SSC's recruitment video, external career webpage, advertising opportunities, employee testimonials, and career fair engagement.

Parole Board of Canada

Communications Officer

April 2016 - August 2016

• Supported the creation and implementation of various communications projects and corporate initiatives, including PBC’s Record Suspension User Fee Consultation and website usability testing.
• Collected and analyzed data to influence future corporate changes, provided strategic advice to
senior management, and organized and facilitated several promotional item contracts.
• Created and updated web content on PBC’s internal and external websites and monitored and
reported on web analytics.

Parole Board of Canada

Junior Communications Officer (student)

May 2015 - April 2016

• Developed internal and external communications products (fact sheets, FAQs, etc.)
• Monitored media and recent legislation to draft strategic communications plans, outreach
products, updates to web content, and toolkits for staff.
• Drafted messages on behalf of the Minister of Public Safety and Emergency Preparedness, and
speaking notes on behalf of the Chairperson.

Co-Chair

Privy Council Office's Young Professionals Network

June 2017 - September 2018

• Fostered a vibrant workplace community for young professionals and addressed issues of common
concern, particularly career development.
• Held meetings of the Executive Committee, structured the agenda, and presided over meetings.
• Provided support and guidance to the Executive Committee in the coordination of all YPN events.
• Contributed to PCO's corporate culture by assisting in the planning of multiple departmental
events, such as monthly speakers, an all-staff photo, and an Executive Speed Networking event.

GCTools 2.0 Ambassador

Government of Canada

October 2016 - Present

• Promote the GCTools Suite (GCconnex, GCpedia, GCintranet, GCdirectory, and GCcollab) within
the Privy Council Office.
• Deliver orientation sessions on the GCTools Suite, upon request, to help onboard colleagues and
explain how the GCTools can enhance teamwork and collaboration.

International Association of Business Communicators (IABC) - Ottawa

Director of Jobline

May 2016 - March 2017

• Promoted to Director of Jobline after successfully managing its social media presence for a year.
• Led Jobline improvement initiatives and implemented service enhancements.
• Supervised and delegated tasks to the Social Media and Content Officer.
• Managed client communications to ensure job postings were handled responsibly and published within 48 hours.

International Association of Business Communicators (IABC) - Ottawa

Social Media and Content Officer

April 2015 - May 2016

• Gained professional experience using social media to market IABC's #Jobline portfolio.
• Drafted and scheduled approximately 10 tweets per week for IABC Ottawa’s Twitter account (3,500+ followers).
• Created over 200 unique tweets to promote Jobline opportunities and engagement.

Certifications

• HTML & CSS Fundamentals courses - SoloLearn• Security Awareness Test A230 - Canada School of Public Service• Secret Security Clearance - Government of Canada• Standard First Aid CPR C + AED - St. John Ambulance Canada• Google AdWords Certified - Google Social Marketing Tools• Social Media in Emergency Management, Certificate of Achievement - Federal Emergency Management Agency

Awards

• Certificate of Recognition - GC Data Community, Canada School of Public Service• Appreciation Certificate - Executive Director, Security Operations, Privy Council Office• Ambassador Recognition Award - Chief Information Officer for the Government of Canada• Canadian En{TOUR}preneur Experience - Minister of Small Business and Tourism (details)• Certificate of Recognition - Manager, Communications, Parole Board of Canada• Volunteer of the Month - Director, Social Media, IABC Ottawa

Expert

• Microsoft Office
• Social media
• GCTools
• Content creation

Intermediate

• HTML & CSS
• Twitter Bootstrap Framework
• Image manipulation & editing programs (e.g. GIMP)
• Adobe Acrobat Pro
• Data analytics and visualization

General Experience

• Editing Government of Canada intranet sites
• Event software, including WebEx, vExpo, FPP, etc.
• Plain language writing
• Developing websites with Wordpress, Wix, PageCloud, etc.
• Quick to learn online software (SurveyMonkey, Optimal Workshop, Hosted in Canada Surveys, Mailchimp, etc.)

Policy Knowledge

• Knowledge of the Communications Policy of the Government of Canada
• Knowledge of the Canada.ca Style Guide, Content & IA Specifications, and Federal Identity Program
• Knowledge of the current media environment in Canada

French Language Profile

• Comprehension: C• Writing: C• Oral: B

C = advanced, B = intermediate, A = beginner (source)

References

References available upon request.

[email protected]

Ottawa, ON